jun 15 2015
IT marketing refers to an array of strategies and activities Information Technology firms must undertake to convince potential customers to choose their products or services. A solid IT marketing strategy should draw the attention of the target audience and create business relationships with future clients.
Let’s face it: the competition in the IT market is increasingly becoming cut-throat, and it’s coming from the left, right, and center. With competition from legacy companies and new entrants, it’s crucial that you stand out from the crowd. And one effective way to do this is to market yourself. Read more about popular metaverses under development.
But if you don’t get the word out about your services and products, your IT business may become stagnant or even start to die off in the face of competition.
Competition isn’t the only hurdle faced by IT marketers. In fact, those in the IT business are seeing a few other major challenges:
Growing Relevant Web Traffic: According to the HubSpot State of Inbound report, 57 percent of marketers are having challenges growing website traffic. This figure could be even higher in the IT space, considering that IT marketers have to look beyond traditional channels.
Getting Web Qualified Leads: Besides growing website traffic, IT marketers are also struggling to generate leads comparable with their marketing dollars. In fact, according to the HubSpot study, 63 percent say getting leads is their #1 challenge. What’s more, 38 percent of IT salespeople say that getting a response from potential customers is becoming more and more difficult. Needless to say, this is a major obstacle because lead-generation has a direct impact on IT sales, revenue, and the company’s bottom line.
Providing IT marketing ROI: 40 percent say proving the ROI of their IT marketing spend is one of their major challenges. In other words, IT marketers are struggling to track and make sense of their marketing metrics. They can’t seem to put a finger between their marketing spend and activities.
No matter how you look at it, all of these stats call for a great IT marketing strategy. But before we get right to it, let’s take stock of the current state of IT marketing.
The State of IT Marketing in 2022
What’s the current state of IT marketing? More importantly, what’s in store for IT marketers in the next 12 months or so? Let’s take a closer look, shall we?